Common Sense - The Missing Link in Online Business
In today's fastpaced world of SEO and SEM, its easy to overlook the one element that a lot of web design lacks---common sense! It is easy to become so obsessed with seducing traffic and boosting your search engine rankings that we overlook the simplest details.
online business, e-commerce, web design
I like to think that my approach to business is 1 part experience, 1 part research and 2 parts common sense. I know my business; thats my experience. I read as much as I possibly can to strike a balance in my efforts between tried and true and newer methods of business planning and marketing. But to me, the most important, and often lacking in my opinion, is the common sense part of running any business, especially online.
I do not claim to be an expert in SEO or SEM or any of those acronym concepts. In fact, Im not sure who legitimately can claim to be. In my observation, the rules to those theories seem to change daily if not more often. However, like most online entrepreneurs, I do try and pick up as much as I can from all sources in trying to market and run my business.
In working on both my own business and my clients, I have found that too often I can get too focused on the technical aspects of my website and business. We are constantly inundated with tips, tricks and techniques for getting mo
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