Computer Consulting: Dont Market the 90s Way
Computer consulting businesses shouldn't tout their certifications as their main marketing messages. Focus on building your own brand identity in computer consulting.
computer consulting, small business computer consulting, IT consulting
The 90s was a time of certification for computer consulting businesses. Everyone touted what formal partnerships they had with what major corporations. Hire us because were a Novell certified shop or Hire us because were an IBM business partner.
Most consultants arent leading with that anymore because they dont want to be perceived as an extension of that company sales force. They want to be perceived as their own brand of computer consulting.
The Benefits of Partner Programs Have Disappeared
In the old days, you used to get big MDS and co-op advertising when you were in a partner program. Those days are rapidly ending, so theres really no financial reason for sticking their logo all over the place anymore. Spend more time branding yourself as opposed to just focusing on the solutions that you represent.
Stick To The Products You Know
Naturally when you get new computer consulting prospects and youre taking them through the qualification stages and sales calls, youre going to tend to recom
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